Privacy Policy
Last updated 13 September 2026
This policy explains what personal information Beyond The Final Whistle Media ("Beyond The Final Whistle", "we", "us") collects when you use this website, why we collect it, and how you can contact us about it.
Information we collect
- Account information. If you register a reader account, we store your name, email address, and a securely hashed password (we never store your password in readable form). We also store your favorites and any newsletter or marketing preferences you set.
- Newsletter signups. If you subscribe to our newsletter, we store your email address for that purpose.
- Comments and forum posts. If you comment on an article or post in our forum, that content is publicly visible and is linked to your reader account.
- Contact form submissions. If you contact us, we store your name, email address and message so we can respond.
- Usage data. We use Google Analytics to understand how the site is used — pages visited, general location and device type — so we can improve it. See our Cookie Policy for details on the cookies this involves.
How we use your information
We use the information above to operate the site (running your account, showing your comments and forum posts, sending the newsletter you signed up for), to respond to contact form submissions, and to understand and improve the site through aggregate usage analytics. We do not sell your personal information to third parties.
Third-party services
We use a small number of third-party services to run the site: an analytics provider (Google Analytics) for usage statistics, an image-hosting provider (Cloudinary) for photos, a transactional email provider (Resend) for account and newsletter emails, and a football data provider for live scores, fixtures and league tables — the football data provider does not receive any of your personal information. Our shop is currently in preview mode and does not process real payments; if that changes, a payment processor (Stripe) will handle payment details directly and will never pass your card details through our own servers.
Cookies
We use cookies to keep you signed in, remember your site preferences (like light/dark mode), and for the analytics described above. See our Cookie Policy for the full list and how to control them.
Data retention and your rights
We keep account information for as long as your account is active. You can ask us to access, correct, or delete your personal information, or to unsubscribe from the newsletter, at any time by contacting us — see below.
Children's privacy
Beyond The Final Whistle is not directed at children under 13, and we do not knowingly collect personal information from children under that age.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent change.
Contact us
Questions about this policy, or requests about your personal information, can be sent via our Contact page or to hello@beyondthefinalwhistle.com.